Increasing B2C sales by 23% over night
Optimising their website for conversation
Virtual Speech is an online corporate training business. They provide soft skills training through Virtual Reality to businesses and individuals.
In 2022 we worked closely with them on a 3-month project optimising their website for conversion and identifying opportunities to make more sales.
How we increased their sales by 23% with no advertising spend
1. Website analysis
We audited and took a deep dive into their Google Analytics account. Using this data we built customer journey maps, highlighting low-converting high-traffic web pages and provided guidance on where changes should be made.
2. Optimising their website for conversion
Their website operated with a high-degree of web traffic but wasn’t meeting it’s full potential. We implemented changes to their messaging, created content that educated audiences in a simpler, short format and updated lead capture processes to increase conversion rates by 30%.
3. Email automations & free trials
Low converting, high-traffic web traffic pages were changed to include free trial pop ups that would capture leads data. Following a sign up we implemented a 4-step email automation process that would nurture, educate and support new free-trial customers into becoming a paying customer. Playing a significant role in converting website vistors to customers and increasing B2C sales by 23% with no additional advertising spend.